Wednesday, September 14, 2016

PROJECT: Social Networking: Better or worse than the real thing?

Fast-forward to 2014, and social media has become not only a key part of the modern lifestyle, but a useful marketing channel for businesses of all sizes. There is a generation of kids coming up who can’t even conceive of a world without smart phones and social networking. It has officially embedded itself in our culture.

               Here are some cons about the relationship between our life and social media. For example, nowadays, we have everything from outright trolls to habitual pranksters. This is the kind of behavior that makes the whole Internet, and particularly social media, less productive and enjoyable for all. If you want to say something and are afraid to have anyone know you said it, perhaps you should buck up and use common sense before putting it out there. Being offensive anonymously is not only cowardly; it shows a lack of character. We should all be better than that.

               There are cons also there are pros too. People were extremely difficult to access a globally reaching platform where one could share their opinions or findings back a mere 25 years ago. I recall in the early 1990s where it was a huge deal to send in a letter to the editor to a local newspaper, and have them actually decide to include the letter in the paper. Today, all we have to do is login to our platform of choice. We can rant, rave, tell jokes, share images, and generally mix and mingle to our heart’s content. For those of us who can write, it takes only a couple of minutes to create a new blog and start putting our thoughts into words. And those thoughts could grow legs of their own once the social sphere grabs hold of them. It is far easier to do something remarkable and noticeable, and have it reach people across the planet, than it has been at any time in our history. We now have truly globalized voices. What a privilege!

               I love social media. As with any communication medium, it comes with its ups and downs, pros and cons. Overall, I truly believe it makes the world a better place in many ways.